Noemic
Boutique

Michigan Southern Charm

5.0 ★ · 12 reviews on Google

Closed now · 114 N State St, Howell, MI 48843

CallDirectionsWebsite

Michigan Southern Charm is a women-owned small-business boutique at 114 N State St in Howell, MI. It describes itself as a faith-based lifestyle brand, with a focus on women’s apparel, home decor, design, gifts, faith-based products and leisure. Its stated aim is to help customers create special moments in everyday life. The range brings clothing, items for the home and gift shopping together under one business. Its Google listing has a 5-star rating based on 12 reviews. Customers can shop in store or use in-store pickup, and onsite services are listed as available. The business is also listed as suitable for a quick visit. Free parking is available in a lot and on the street, with wheelchair-accessible parking provided. However, the entrance is listed as not wheelchair accessible. Credit cards, debit cards and NFC mobile payments are accepted; delivery is not available.

Michigan Southern Charm

Know before you go

  • Women’s apparel and home decor
  • Gifts and faith-based products
  • Women-owned small business
  • In-store shopping and pickup
  • Free lot and street parking
  • Reviewers often praise the service (3 mentions)
  • Reviewers often praise the atmosphere (2 mentions)
  • Reviewers often praise the quality (2 mentions)

From 6 recent reviews

Reviews

No Noemic member reviews yet.

Excerpts from public reviews

  • LOVE! This is just the cutest store ever! I think it was the owner working and she was just a doll. I love the store’s aesthetic, merchandising, and overall vibe. It’s just all so thoughtful and y… — Google, 5★, July 31, 2026
  • This is such a beautiful store right downtown! They have a stunning collection of clothes, home decor, and much more. Definitely one of my absolute favorite places to shop! — Google, 5★, July 14, 2026
  • A hidden gem! The owner, Ashley has done an amazing job curating beautiful clothing and accessories with a kiss from the south. Her faith based products are a must-have. She also supports local… — Google, 5★, October 9, 2025

Questions and answers