Noemic
Gift shop

Serendipity Road

4.9 ★ · 52 reviews on Google

Closed now · 215 E Main St, Midland, MI 48640

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Serendipity Road is a locally owned, women-owned gift boutique at 215 E Main St in downtown Midland, MI. Its collection brings together work from more than 100 Michigan makers, with an emphasis on supporting small businesses. The selection includes home goods, earth-friendly products, stationery and cards, gifts, clothing, and accessories. The business describes its focus as offering gifts for a range of occasions while contributing to the downtown community. In-store shopping and pickup are available, and the shop is listed as suitable for a quick visit. Practical features include free street parking, a wheelchair-accessible entrance, and wheelchair-accessible parking. Customers can pay by credit card, debit card, or NFC mobile payment. Serendipity Road has a Google rating of 4.9 out of 5 from 52 reviews.

Serendipity Road

Know before you go

  • Work from more than 100 Michigan makers
  • Home goods and earth-friendly products
  • Gifts, stationery, and cards
  • Clothing and accessories
  • Locally owned, women-owned gift boutique
  • Reviewers often praise the service (1 mentions)

From 3 recent reviews

Reviews

No Noemic member reviews yet.

Excerpts from public reviews

  • Got a local maple syrup and souvenir at this must-stop-unique-shop to find beautiful gifts for loved ones. Take your time, plenty to choose! — Google, 5★, May 18, 2025
  • Was looking for a girlfriend birthday present - found a perfect, unique gift! Awesome friendly service, even put it in a gift bag! Thanks for the positive experience. I'll be back 😊 — Google, 5★, April 21, 2025
  • 03/24/2025: Visited on a Monday and browsed the store. Great selection and variety of gifts. — Google, 5★, April 11, 2025

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