Operator console · In development
OURRA
One place where a business can ask for something and have it happen. The layer, without the implementation project.
What it does today
- Answers fast, and keeps answering.
- Two model backends run in parallel on every message. The quicker one starts streaming immediately so nothing ever sits blank; when the heavier one is ready it takes over mid-answer. You get a response in the first moment and a better one by the end.
- Remembers the business.
- What you tell it persists — what you do, who you serve, how you work — and comes back on later conversations without being repeated. Every memory is visible, editable and deletable, and nothing is a black box.
- Puts a receptionist on a real phone line.
- A setup conversation collects the hours, services and greeting, then finds and buys a real number and stands up a voice agent behind it. Inbound calls are answered by an assistant that knows the business, not a menu tree.
- Runs real search analysis.
- Domain analysis, SERP inspection, keyword research with actual volume and cost data, competitor sets, content briefs and on-page audits — run against live search data, not a generated guess.
- Drafts a site while you watch.
- Describe a business and it proposes design directions, then builds a working page you can see, switch between desktop and mobile, read the code of, and revise by asking.
- Makes the creative.
- Ad copy and imagery, and short video ads with generated script, footage and voiceover.
- Interviews someone for you.
- Send a share link with a goal attached. OURRA talks to whoever opens it, then drops a summary of what it learned back into your chat and texts you that it's there.
Why it exists
Every product under Noemic solves one moment well. A business still has to know which product to open, and when.
OURRA is the answer to that. It carries the business's own context — hours, services, customers, what happened last week — and it can act rather than advise. The distinction matters: general assistants can write a barbershop a marketing plan. They cannot answer its phone at ten to five, or notice which regulars stopped coming.
That capability doesn't come from the model. It comes from everything else on this page already being real.
How it's built
- Race, don't choose.
- Rather than picking one model and living with its latency, both run and the faster one holds the floor until the better one arrives.
- Memory in three passes.
- A fast pattern match on every message, a small model catching what was implied, and a reflection pass that distils a conversation into a handful of durable facts — retrieved later by meaning and by keyword together.
- Context assembled per request.
- Business details, project instructions and relevant documents are gathered in parallel and put in front of the model before it starts, so the first token is already informed.
- Voice on the same brain.
- Web calls and phone calls run the same understanding as chat, with a different transport in front of it.
Where it is
Early, and honest about it. The receptionist answers calls; it doesn't yet book them. The site builder produces a page, not a hosted site. Several agents in the catalogue are still doors we haven't opened.
We're shipping it in public, one capability at a time, and the log is on the releases page.
In development
OURRA is the layer with a face.
Everything else here is the layer pointed at one market. OURRA is the layer pointed at everything — one place where a business asks for something and it happens.
Today it answers fast and remembers what you tell it, runs real search analysis against your domain, drafts a site you can see immediately, makes ad creative, and puts an AI receptionist on a phone number you buy in two clicks. It's early. We're building it where people can watch.
What OURRA does today →